Last updated: October 10, 2025
This Privacy Policy explains how WEAR YOUR DRIP (WYD) (“WYD”, “we”, “us”, or “our”) collects, uses, discloses and protects personal information when you visit or make a purchase on our website wearyourdrip.in, use our services, or otherwise interact with us (collectively, the “Services”). By using the Services you consent to the collection and use of information as described in this Policy. If you do not agree, please do not use the Services.
1 Information we collect
A. Information you provide directly
- Identity & contact data: name, email address, phone number, billing & shipping address.
- Account data: username, password and account preferences.
- Transaction data: order details, payment confirmation (payment card details are processed by payment gateways and not stored by WYD except as authorized).
- Customer support communications: queries, returns/exchange requests, chat messages, photos you send.
- Marketing preferences and consents.
B. Information collected automatically
- Usage & technical data: IP address, device type, browser, operating system, pages visited, referral URLs, date/time stamps, clickstream and other analytics.
- Cookies and similar technologies (see Section 6).
C. Information from third parties
- Service providers (payment processors, logistics partners, analytics providers, advertising partners), social login providers, public sources and other third parties may provide additional information. We treat such information in accordance with this Policy.
2 How we use your information
We use personal information for the following purposes:
- To provide and fulfil orders, process payments, arrange shipping and handle returns/exchanges.
- To create, manage and secure your account.
- To communicate with you about orders, deliveries, support requests and account notices.
- For customer service, fraud prevention, dispute resolution and compliance with legal obligations.
- For analytics and to improve or personalise the Services and our website.
- For marketing and promotional purposes where you have consented (email, SMS, push notifications). You can opt out at any time.
- For any other purpose with your consent or as permitted by law.
3 Legal basis and retention
- Where applicable, we process data to perform our contract with you (order fulfilment), to comply with legal obligations (tax, accounting), for our legitimate interests (service improvement, fraud prevention, analytics), or based on your consent (marketing).
- We retain personal data as long as necessary for the purposes set out above and to comply with legal, tax or regulatory obligations (generally transactional records are retained for up to 7 years unless a longer retention is required or permitted).
4 Sharing and disclosure
We may share personal information with:
- Service providers and processors who help operate our business (payment gateways, couriers, IT/cloud providers, marketing/analytics vendors, KYC/fraud prevention vendors).
- Third‑party advertising partners and social networks for marketing (subject to your preferences).
- Our affiliates or in connection with corporate transactions (sale, merger, reorganisation).
- Law enforcement, regulators or other authorities when required by law, to protect rights, property or safety, or to prevent fraud.
We do not sell personal data. Any third parties we share data with are required to use it only for permitted purposes and to maintain appropriate safeguards.
5 Cookies & tracking technologies
- We use cookies, web beacons, local storage and similar technologies to operate the website, analyse usage, remember preferences and provide personalised ads.
- You may control cookies through your browser settings or opt‑out tools; however disabling certain cookies may affect site functionality. For details on cookies used by Shopify-powered stores and analytics providers we use, see relevant provider pages (e.g., Shopify).
6 Security
- We implement reasonable administrative, technical and organisational measures to protect personal data from unauthorized access, disclosure, alteration or destruction.
- No system is completely secure; in case of a confirmed breach affecting your personal data we will notify you and regulators as required by law.
7 Your rights and choices
Subject to applicable law, you may have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information (subject to legal or contractual retention requirements).
- Object to or restrict certain processing activities.
- Port a machine‑readable copy of certain personal information to another service provider.
- Withdraw consent where processing is based on consent (e.g., marketing).
To exercise rights, contact us at team@wearyourdrip.in. We may require identity verification and will respond within timeframes required by law.
8 Marketing communications
- Where you consent, we will send promotional communications. You can opt out at any time by clicking “unsubscribe” in emails or by contacting team@wearyourdrip.in. Transactional messages (order confirmations, shipping updates) are necessary for service and cannot be opted out of.
9 Children
- Our Services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will take steps to delete it.
10 International transfers
- Data may be processed or stored outside your country. Where transfers occur we will ensure appropriate safeguards (contracts, standard contractual clauses or other lawful mechanisms) are in place as required.
11 Links to other websites
- Our Services may link to other sites. We are not responsible for the privacy practices or content of third‑party sites. Review their privacy policies before sharing information.
12 Retention and deletion
- We retain personal data as needed for the purposes described and to meet legal obligations (e.g., accounting or tax laws). When no longer required, we will delete or anonymise personal data in a secure manner.
13 Complaints and grievance
- For privacy concerns or complaints, contact us at team@wearyourdrip.in. We will investigate and attempt to resolve complaints promptly. If you are not satisfied, you may escalate to the appropriate data protection authority.
14 Changes to this Policy
- We may update this Privacy Policy. We will post changes on this page with the revised “Last updated” date. Continued use after changes constitutes acceptance.
15 Contact us
Need assistance? We’ve got you covered.
Email: team@wearyourdrip.in
DM on Instagram: @wearyourdrip.in
Our team is here to connect with you at the earliest. Your style, our priority.
